Description
Date: August 21, 2024
Time: 6:00 PM - 7:00 PM
Location: Big Wave Coffeehouse (we will be there after hours!)
Tickets: offsetmarketing.net/workshop Visual Identity Bootcamp: Elevate Your Brand's Look
Are you a small business owner, struggling to keep your brand's visual elements consistent? Join us on August 21 for our Visual Identity Bootcamp Workshop and learn how to create a cohesive and compelling visual brand identity that will save you time and effort in the long run.
In this workshop, we'll cover essential topics such as:
The Role of Typography in Brand Identity: Understand the difference between your brand typography and logo typography. Learn what makes a font readable and effective for design, and discover how to apply it consistently across all your content.
Selecting and Using Imagery That Aligns with Your Brand: Your images tell your brand's story. We'll show you how to choose and use images or graphics that are on-brand, whether you take them yourself, hire a professional, or use graphic templates.
Creating Custom Graphics and Icons: Learn how to work with a professional to create custom graphics packages and templates in tools like Canva, ensuring your visuals are always on brand.
Integrating Visual Elements Across Different Media: Discover how to seamlessly integrate your chosen typography, imagery, and graphics across various platforms, including Facebook, Instagram, and Pinterest.
Examples of Strong Visual Identities: Gain inspiration from both famous brands and local companies with strong visual identities.
Hands-On Design Activities: Apply what you've learned in interactive sessions designed to help you create cohesive visual elements for your brand.
Save Time and Effort: Having all your brand elements lined out for yourself and your team means you'll never question again what to post to stay on brand.
Professional Guidance: Learn from experts who will guide you through the process of creating a strong visual identity.
Hands-On Experience: Participate in design activities that will give you practical skills to apply to your brand immediately.
Networking Opportunities: Connect with other small business owners and share insights and experiences.
Exclusive Resources: Early registrants will receive a free branding checklist and a digital workbook to help you apply the workshop's teachings.
Priority Access: Get early access to workshop materials and priority seating at the event.